Vancouver Running News and Stories | Vancouver Running Company Inc.

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RACHEL CLIFFVancouver Running Co. Elite Ambassador We are pleased to welcome Rachel Cliff to the Vancouver Running Co. family as our first Elite Ambassador. The VRC Elite Ambassador program has been designed to support runners performing at the highest level so they can work towards their goals without worrying about the kit needed to do so - and if you have been keeping an eye on Rachel yo...

We Fly Vancouver

When you sign up to an event without knowing exactly what it is, that’s half the fun, right? October 11, close to 150 people chose to find their fate at We Fly Vancouver knowing little more than what time to show up. As 6:00pm approached an electric atmosphere filled the store, race bibs were allocated and 5k PBs were discussed. Soon after we departed and the group were lead to the (secret) s...

We Fly Vancouver

In partnership with Nike we bring you We Fly Vancouver, a 5km test of mettle against you and the clock. WHEN: Thursday, October 11 at 6:00pmWHERE: Meet at Vancouver Running Co. with the location of race revealed the night ofWHAT: A 5km race More details will be made available before we begin, for now, come ready for an evening of running and celebration. Check-in begins at 5:45pm at Vancouve...

4th Annual Summer Social

Back for our 4th year, the Summer Social is all about bringing the run community together for a celebration and a shakeout run before the lululemon SeaWheeze half marathon. Join us Thursday, September 20 for this special gathering of crews, clubs and lone wolves.Here's the scoop5:00PMCome hang at Vancouver Running Co. before the run where our pals from Red Bull will be hosting a bar with spe...

Vancouver Running Co. Stance Launch

Running socks were not always a looked after category of clothing by any brand, but rather something offered as a way of rounding an apparel line, or as an accessory to the footwear you just purchased.

Foot Pronation

Lead Pack Education Series.Subject 5/5: Pronation.Much like foot strike (Subject 4/5), pronation is a result of natural biomechanics in each individual. Long thought to be something that requires correction, over-pronation occurs when the foot rolls inward during the runners gait cycle. Under-pronation (or supination) is the opposite, whereby the foot rolls outward during the cycle. Neutral ru...

Runner Foot Strike

Lead Pack Education Series.Subject 4/5: Foot Strike.Foot strike describes which zone of the foot contacts the ground first while running: forefoot, mid-foot or heel. Where a runner's foot strikes directly relates to their biomechanics, and can be adjusted over time with training, strength exercises and different footwear. A forefoot and mid-foot strike has long been thought to minimize impact ...

Vancouver Running Co. X Stance Collab Launch

Thursday August 16 is the launch of our newest collaboration with Stance Run. The collection features both a men's and women's sock in VRC and Stance livery with a classic athletic vibe, sure to carry you through all seasons of your run. We’ll be meeting at 6:00pm for a 4km or 7.5km group run (your choice) followed by refreshments, music and good times. Don’t want to run? Don’t worry, just sho...

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