In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, quickly caught on, with success for runners looking for a more efficient fuel to those having dealt with stomach issues from other brands.

Athletes have always struggled to fuel their bodies. By the 1960s, scientists realized that drinking carbohydrate solutions during exercise increased performance. With a mixture of sugar, salts and lemonade, the first sports drink was born. But carbohydrate drinks and gels can cause problems. Our stomachs don't cope well with high concentrations of sugar – often resulting in slower gastric emptying and GI distress.

With the use of hydrogel technology, Maurten has increased the amount of carbohydrates, reduced the risk of gastrointestinal problems, and removed all unnecessary ingredients that don't aid your performance. In fact, it is based on only natural ingredients.