This past October 22 we rolled out We Run the Night to 40 lucky souls. This was a collaborative event put on with the generous support of Adidas Running Canada, Postmark Brewing and Ben Johnson Photography.
Leading up to the evening each participant received an email instructing them to wear dark clothing and to meet outside the shop at 7:30pm. We would provide further instruction at that time. 7:30pm rolled around with a noticeable buzz of anticipation coming from the crew waiting outside. Once we had everyone checked in, it was time to head up into the shop to explain what exactly we had planned.